myVolts
myVolts is an online retailer and also a hardware startup, the most innovation power solution for the music industry
myVolts
Product Designer
2 Months
Successful Release
CONTENT
For myVolts, 65% of customers initially discover the brand through external links such as Google. However, with annual growth in sales of their innovative power products and increasing brand recognition, a growing number of customers are now visiting the website directly. To capitalize on this trend, myVolts plans to redesign its platform’s shopping experience to be more user-centric.
PROBLEM
The current website is not optimized to help users find the best power solution for their gear. It prioritizes showing a large number of options rather than guiding users toward the most relevant matches. The search results lack a clear visual hierarchy, and the overall UI feels outdated. Additionally, the product page does not include a matching items section, making it difficult for users to discover compatible accessories.
DESIGN PROCESS
User survey Insight
From our user survey, we found out that 65% of users prefer seeing the right power solution for their gear first, followed by a few options to compare, rather than scrolling through a long list of products
Flow chart Insight
Based on our user survey, I outlined a three-step flow to help users find the best power solution:
Narrow Search – The system pre-selects filters based on the user’s query.
Compare Options – Users can review and compare other relevant solutions.
Match Accessories – The flow ends with related items and add-to-cart actions.
CHALLENGE
How can I optimize the user flow to match users with the right gear and enable effective cross-selling of accessories?
Solution 1 - search bar
75% of users enter their gear information in the search bar to find the right power solution. When they type details such as model, voltage, or brand, the system automatically suggests options by displaying the corresponding power type
Solution 2 - search result page
Narrowed results: pre-selected filters & categories
We discovered that users prefer finding the best-match power solution for their gear before exploring other options. To support this behavior, the system automatically pre-selects filters when it can identify the user’s gear. This helps users quickly reach the most relevant power solution first, while still allowing them to adjust filters to explore alternative options.
Solution 3 - Product page
When users visit a product page, matching items and accessories are displayed right below the main product image. This allows users to easily find relevant add-ons while also enabling cross-selling opportunities for related products.
OUTCOME
We released the most urgent and important new features and we will release the remaining new features soon to gather feedback and make necessary adjustments before releasing the full new design.
TAKEAWAYS
Redesigning the after-workout pages was an invaluable experience. These pages are complex, with many buttons, settings, and types of content, and I learned how to simplify them by splitting information clearly and removing duplicates. I also collaborated closely with the developer before visualizing designs to ensure feasibility and identify technical limits.
