E-commerce store for innovative power solutions
Progressing toward an 22% conversion goal
CONTENT
For myVolts, 65% of customers initially discover the brand through external links such as Google. However, with annual growth in sales of their innovative power products and increasing brand recognition, a growing number of customers are now visiting the website directly. To capitalize on this trend, myVolts plans to redesign its platform’s shopping experience to be more user-centric.
PROBLEM
The current website is not optimized to help users find the best power solution for their gear. It prioritizes showing a large number of options rather than guiding users toward the most relevant matches. The search results lack a clear visual hierarchy, and the overall UI feels outdated. Additionally, the product page does not include a matching items section, making it difficult for users to discover compatible accessories.
Search dropdown:
No best match hierarchy
When users enter a search query, the search bar doesn’t prioritize the most relevant results.
Search page:
Focus on more options
The search page overwhelms users with too many options, making it hard to find the right solution
Product page:
No matching itmes
Users can’t easily discover compatible or recommended accessories related to the product.
DESIGN PROCESS
CHALLENGE
How can I optimize the user flow to match users with the right gear and enable effective cross-selling of accessories?
Solution 1 - search bar
75% of users enter their gear information in the search bar to find the right power solution. When they type details such as model, voltage, or brand, the system automatically suggests options by displaying the corresponding power type
Solution 2 - search result page
We discovered that users prefer finding the best-match power solution for their gear before exploring other options. To support this behavior, the system automatically pre-selects filters when it can identify the user’s gear. This helps users quickly reach the most relevant power solution first, while still allowing them to adjust filters to explore alternative options.
Solution 3 - Product page
When users visit a product page, matching items and accessories are displayed right below the main product image. This allows users to easily find relevant add-ons while also enabling cross-selling opportunities for related products.
OUTCOME
The redesign fully integrates the store on web and mobile. I focused on four areas: search bar, search results, product page, and checkout, working closely with our developer to ensure smooth implementation. The rollout is in progress, aiming for a 22% conversion rate.
TAKEAWAYS
I identified several areas for improvement in the myVolts store. With limited time, it was essential to prioritize tasks and ensure the redesign fit seamlessly into the current system. The main focus was to create a smooth user journey, helping users find the right power solution based on their search, and gently presenting matching items through cross-selling on the way to checkout - encouraging repeat visits without being intrusive.
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